Many retailers still think of cleaning as something to fit in between rush hours or just before closing time.
As a retail owner, we ask you the same question, do you think the same way? If so, it’s time to reconsider the relationship between cleanliness and sales.
Retail cleaning actually plays a direct or indirect role in improving sales volume. It improves the brand image, establishes credibility, and encourages customers to stay longer in your store!
It has been proven that store cleanliness affects buyers shopping behaviour.
A study shows that a 5-point increase in cleanliness score can lead to a 1.3% boost in average monthly sales.
That’s not a minor improvement!
Real revenue is being left on the table when your store isn’t properly maintained.
More importantly, 9 in 10 customers admit they form negative opinions of a business when public areas like floors, shelves, counters, and restrooms are dirty or disorganized.
And, once that impression sets in, can you undo it so easily? Ask yourself.
Do you know what retail cleaning services specialists say: the retail environment is silently selling the brand! Most of the time, the owners miss this point when maintaining their facilities.
Top-rated retail store cleaning services achieve a deep level of cleanliness. This professional takes utmost care of your retail ambience with a retail store cleaning checklist customized to specific goals and challenges.
By maintaining the everyday environment and deeply cleaning the facility, they help enhance the overall shopping environment and influence customers.
Have you ever considered what visitors notice first when they enter a shop? They immediately notice the condition of the floors, shelves, and counters.
If they are not cleaned and sanitized consistently, customers will have a negative first impression about your store right after stepping inside.
You may lose the customers right then, as they will never come back due to the feeling of disgust.
Do you know 95% of customers decide whether to visit the store based on the exterior outlook? 52 % of customers never go to a store where the storefront does not look clean.
This is proof of how visible cleanliness impacts customer psychology. Based on your store’s appearance, you can either gain new customers or lose them!
Ensuring a tidy and spotless appearance should be one of your topmost hygiene and safety considerations in retail stores. Why? It eliminates any kind of tripping or falling hazards both for customers and staff.
On the other hand, it also improves the shopping experience. Shoppers feel more focused and less distracted. Thus, they will be in the store more purposefully to check out all products. You will be happy to know that it leads to an increased chance of making a purchase.
When your store looks consistently clean, it promises trust. And, your customers are not looking for more than this. They just need the reliability and assurance.
A sanitized and clean landscape will reflect your brand’s value. It showcases how your brand gives utmost importance to trust and wellness.
When your retail environment mirrors your brand’s values, it strengthens your positioning in the customers’ minds, encouraging repeat visits.
Do you know how top-rated retail store cleaning services achieve such a deep level of cleanliness? This professional takes utmost care of your retail ambience with a retail store cleaning checklist customized to specific goals and challenges.
The consumers’ mindset has shifted drastically in this post pandemic era.
According to a study, 82 % shoppers in the UK do not want to invest money in a shop that does not look clean. Another report revealed that 79% of retail customers give importance to the staff’s hygiene.
Cleanliness is not just an expectation. Your target customers now unconsciously correlate cleanliness with value. Sanitary ambience at your retail store has become the indicator of overall quality.
See, there is a simple rule of thumb; customers like to return to a place where they feel safe and cared for. Cleanliness improves the safety of the facility. There is almost zero chance of any hazards happening, either physical harm or the spread of diseases from contamination.
This consistent commitment builds trust and turns one-time visitors into loyal, returning buyers.
In comparison to in-house janitors, professional contract cleaning companies can handle their tasks more effectively. They come equipped with advanced equipment and comprehensive plans that cover every complexity related to facility management with ease.
Moreover, if you still haven’t realized the reasons to hire commercial cleaning company, you should consider it.
With growing awareness around wellness, more shoppers actively seek environments that align with their values. Thus, a clean, sanitized store appeals to health-conscious consumers. It improves the overall shopping experience for these health-conscious buyers.
It actually gives a competitive edge to the brand in the competitive landscape. You attract and drive more potential customers by simply investing in hiring a commercial cleaning company on a contract basis.
They will come on a schedule to tackle regular cleaning chores and deep cleaning as needed. It improves the overall appearance and safeguards the ambience from the risk of any contamination or health hazards.
Do you know what makes your retail brand a winner? The simplest answer will be the sales volume or how the customers recognise your brand.
How your customers connect to the brand name emotionally depends on this.
When your store not only looks clean but smells fresh, it positively impacts customer psychology. It invites customers to linger. The longer a shopper stays, the more likely they are to engage with your products and buy.
A clean space tells your customers they matter and that you care about their well-being. When cleanliness becomes part of your brand identity, it naturally leads to higher satisfaction. We know the longer the visits, the higher the chances of sales.
With limited cleaning staff, can you ever meet the cleanliness requirements of your retail landscape? When constant activity happens, managing a spotless environment will feel impossible.
Think of: boxes pile up, floors get scuffed, restrooms are overlooked, and display shelves quickly gather dust. Yet, shoppers notice everything. They will have a negative opinion of your brand.
Will your customers understand the problem of the labour staff shortage? No!
Can you still deny the importance of hiring professional cleaners? Of course not!
When looking for a reliable team, you can count on us to hire a retail cleaning services expert. We have years of experience in creating a welcoming ambiance, which makes us the specialists to maintain a welcoming ambiance that actually boosts reputation, establishes trust, and hence increases the sales volume.
Yes, retail cleanliness maximizes sales. Studies show that even a small improvement in cleanliness can lead to measurable sales growth. Clean, accessible environments make products easier to explore and purchase.
Shoppers are more likely to return to stores that prioritize hygiene and presentation. Cleanliness signals professionalism and care, which fosters a sense of safety, satisfaction, and brand loyalty, and ultimately leads to repeat business.
Professional cleaning services can strengthen retail sales by ensuring a consistent upkeep of your space, from floors to restrooms. This not only creates a positive first impression but also frees your team to focus on customer service and retention.
Unit 14 A, Stadium Business Park Ballycoolin Road, Dublin 11
167-169 Great Portland Street, London, Fifth Floor, W115PF
Cullen Cleaning, TMF Pôle, 3-5 rue Saint Georges 75009, Paris
Zweigniederlassung Düsseldorf Königsallee 92a, 40212 Düsseldorf
Design Center, Esplanade Heyzel 1 Box 94 1010 Brussels
World Trade Centre - Stadsplateau 2, 3521 AZ Utrecht, Netherlands
Office Park I Top B02, Vienna, 1300
Topolowa 19 49 318, Skarbimierz Osiedle
Cullen Cleaning Services Czech Republic s.r.o.
Nadrazni 344/23, 150 00 Praha 5 - Smichov
